Consumer behaviour theory and application

By: Material type: TextLanguage: English Series: Marketing Science Institute SeriesPublication details: Boston Allyn & Bacon Inc 1974Description: xiii; 274p cmSubject(s): DDC classification:
  • "X:1:(S:44), L4"
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Textbook Ratan Tata Library Ratan Tata Library "X:1:(S:44) L4" (Browse shelf(Opens below)) Available RT0573531

Bibliography chapterwise and P:263-271; Appendix chapterwise

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