Customer relationship management A data based approach
By: Contributor(s): Material type:
TextLanguage: English Publication details: New York John Wiley 2006Description: xxiv,323p cmSubject(s): DDC classification: - X:5171:(D6,8(B)), P6
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South Campus Library | South Campus Library | X:5171:(D6,8(B)) P6 (Browse shelf(Opens below)) | Available | SC1245588 |
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Customer relationship management
APA
Kumar V, Reinartz Werner J, . (2006). Customer relationship management. New York: John Wiley.
Chicago
Kumar V, Reinartz Werner J, . 2006. Customer relationship management. New York: John Wiley.
Harvard
Kumar V, Reinartz Werner J, . (2006). Customer relationship management. New York: John Wiley.
MLA
Kumar V, Reinartz Werner J, . Customer relationship management. New York: John Wiley. 2006.
