Reinventing the brand Can top brands survive the new market realities?

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TextLanguage: English Publication details: 2001DDC classification:

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Textual

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	South Campus Library	South Campus Library			X:513 P1 (Browse shelf(Opens below))					Available			SC1309053

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Previous	X:513 P0 Advertising theory and practice	X:513 P0 Advertising and the mind of the consumer What works, what doesn't and why?	X:513 P1 Advertising and marketing strategies A lifestyle approach	X:513 P1 Reinventing the brand Can top brands survive the new market realities?	X:513 P1 Brand manners How to create the self-confident oragnisation to line the brand	X:513 P1 Advertising and sales promotion	X:513 P2 Brand new brand thinking Brought to life by 11 experts who do.	Next

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