Andreasen Alan R. <br/><br/>
Marketing research that won't break the bank    A practice guide to getting the information you need 

 - San Francisco  Jossey-Bass         2002 
 - 277p.  cm. 
 - Jossey-Bass nonprofit and public management series .
<br/><br/><label>ISBN: </label>0787964190  1253.83 
<br/><br/><label>Standard No.: </label>84035 
<br/><br/><label>Source: </label> 2212, 31/03/2006, Bharat Scientific Syndicate  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> ECONOMICS<br/> MARKETING<br/>RESEARCH METHODS
<br/><br/><label>Dewey Class. No.: </label>X:51:f, P2