TY  - BOOK
AU  - Andreasen Alan R.
TI  - Marketing research that won't break the bank :  A practice guide to getting the information you need
T2  - Jossey-Bass nonprofit and public management series
SN  - 0787964190
U1  - X:51:f, P2 
PY  - 2002///
CY  - San Francisco
PB  - Jossey-Bass       
KW  -  ECONOMICS
KW  -  MARKETING
KW  - RESEARCH METHODS
ER  -