Lilien Gary L; Kotler Philip; Moorthy K Sridhar <br/><br/>
Marketing models 

 - New Delhi   P H I      1992 
 - xv; 803p. 
<br/><br/> Bibliography 717-778p.; Index 779-785p. 
<br/><br/><label>ISBN: </label>9788120314757 (pbk) SL01537260 
<br/><br/><label>Standard No.: </label>177878 
<br/><br/><label>Source: </label> 2041, 20/03/2012, Vibha Books International  Textual 
<br/><br/><label>Dewey Class. No.: </label>B2T0bX:8B, N2;6-;8