TY  - BOOK
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
TI  - Marketing models
SN  - 9788120314757 (pbk)
U1  - B2T0bX:8B, N2;6-;8 
PY  - 1992///
CY  - New Delhi
PB  -  P H I    
N1  - Bibliography 717-778p.; Index 779-785p
ER  -