TY  - BOOK
AU  - Won Woo Hyun
TI  - Public relation strategy:  Korean case studies
SN  - 9788964061046
U1  - X:8N.495, Q0 
PY  - 2010///
CY  - Seoul
PB  - Communication Books inc, Korea   
KW  -  KEL
KW  -  Korea - Corporate social responsibility
KW  -  Korea - Crisis management and communication
KW  -  Korea - Employee - Community - Consumer - Media - relations
KW  - Korea - Proactive public relations
ER  -