Data Mining deals with discovering hidden data and unexpected patterns and rules in large databases. It can bring significant gains to organizations, for example, through better-targeted marketing and enhanced internal performance. This is the first book to offer a comprehensive introduction to data mining. Its aim is to provide essential insights and guidelines to help you make the right decisions when setting up a data mining environment. It offers clear answers to questions such as: * What is Data mining? * Which techniques are suitable for my data? * How do I set up a data mining environment? * How do I justify the costs? The whole data mining process, including data selection,
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Computer Science. Data mining. Operational Research.