Malhotra Naresh K <br/><br/>
Marketing research : an applied orientation 

 - 4 
 - New Delhi   Prentice Hall of India     2004 
 - xxix,741p+v.p. 
<br/><br/> Appendix A1-A12p.; Index I1-I21p. 
<br/><br/><label>ISBN: </label>8120327446 (pbk) SL00859603 
<br/><br/><label>Standard No.: </label>188649 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research<br/>Operational research
<br/><br/><label>Dewey Class. No.: </label>B2T0bX:8B:f, P4;1