TY  - BOOK
AU  - Malhotra Naresh K
AU  - Malhotra Naresh K
TI  - Marketing research : an applied orientation
SN  - 8120327446 (pbk)
U1  - B2T0bX:8B:f, P4;1 
PY  - 2004///
CY  - New Delhi
PB  -  Prentice Hall of India   
KW  -  Marketing research
KW  - Operational research
N1  - Appendix A1-A12p.; Index I1-I21p
ER  -