Research for marketing decisions - Green Paul, E; Tull Donald, S; Albaum Gerald; Tondo Clovis L; Green Paul, E; Tull Donald, S; Albaum Gerald (New Delhi Prentice hall of india, 1999)
Appendix A-757-769p; Index 771-784p
Keywords: Experimentation; Marketing recision; Research marketing; Sampling; Operational Research