Lilien Gary L; Kotler Philip; Moorthy K Sridhar <br/><br/>
Marketing models : 

 - New Delhi   Prentice hall of india     1992 
 - xv; 803p. 
<br/><br/> Appendix 599-716p.; Bibliography 717-778p.; Index 779-803p. 
<br/><br/><label>ISBN: </label>9788120314757 (pbk) SL01535460 
<br/><br/><label>Standard No.: </label>160514 
<br/><br/><label>Source: </label> 1445, 21/10/2011, Ashutosh Technical Books  Textual 
<br/><br/><label>Dewey Class. No.: </label>X51, N2