TY  - BOOK
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
TI  - Marketing models
SN  - 9788120314757 (pbk)
U1  - X51, N2 
PY  - 1992///
CY  - New Delhi
PB  -  Prentice hall of india   
N1  - Appendix 599-716p.; Bibliography 717-778p.; Index 779-803p
ER  -