Kotler Philip; Armstrong Gary <br/><br/>
Principles of marketing 

 - 10 
 - New Delhi   Prentice hall of India     2004 
 - xxx,740p. 
<br/><br/> Reference R.1-14p.; Glossary G.1-12p.; Index I.1-19p. 
<br/><br/><label>ISBN: </label>8120323491 (pbk) SL0859478 
<br/><br/><label>Standard No.: </label>186170 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing and society<br/> Marketing environment<br/> Marketing strategy<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>B2TX:8B, P4