TY  - BOOK
AU  - Kotler Philip; Armstrong Gary
AU  - Kotler Philip; Armstrong Gary
TI  - Principles of marketing
SN  - 8120323491 (pbk)
U1  - B2TX:8B, P4 
PY  - 2004///
CY  - New Delhi
PB  -  Prentice hall of India   
KW  -  Marketing and society
KW  -  Marketing environment
KW  -  Marketing strategy
KW  - Marketing management
N1  - Reference R.1-14p.; Glossary G.1-12p.; Index I.1-19p
ER  -