TY - BOOK AU - Mathur Nita Ed. AU - Mathur Nita Ed. TI - Consumer culture, modernity and identity SN - 9788132111276 (hbk) U1 - Y17:(X:1), Q4 PY - 2014/// CY - New Delhi PB - Sage KW - Fashion and adevertising KW - Lifestyle Choices KW - Modern identities KW - Anthropology N1 - Include bibliographical references; About the editor and contributors 382-386p.; Index 387-399p ER -