Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris
Marketing management: Past. present and future
Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris
- 4th
- Switzerland Springer 2021
- xxviii,880p.
- Springer Texts in Business and Economics .
9783030669157
Textual
Commerce