TY  - BOOK
AU  - Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris
TI  - Marketing management: Past. present and future
T2  - Springer Texts in Business and Economics
SN  - 9783030669157
PY  - 2021///
CY  - Switzerland
PB  - Springer
KW  - Commerce
ER  -