Zimmerman Alan; Blythe Jim  <br/><br/>
Business to business marketing management: A global perspective 
Zimmerman Alan; Blythe Jim  
 - 4th 
 - London  Routledge  2022 
 - xv,519p. 
<br/><br/><label>ISBN: </label>9780367757946 
<br/><br/><label>Source: </label>Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management