Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe <br/><br/>
H2H marketing: Case studies on human-to-human marketing 
Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe 
 - Switzerland  Springer  2023 
 - xix,213p. 
 - Springer Business Cases .
<br/><br/><label>ISBN: </label>9783031223921 
<br/><br/><label>Source: </label>Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing