TY  - BOOK
AU  - Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe
TI  - H2H marketing: Case studies on human-to-human marketing
T2  - Springer Business Cases
SN  - 9783031223921
PY  - 2023///
CY  - Switzerland
PB  - Springer
KW  - Marketing
ER  -