Mesquita, J. M. C. D. <br/><br/>
Marketing analytics :   Statistical tools for marketing and consumer behavior using SPSS 

 - London :  Routledge,  2022. 
 - ix,200p. 
 - Mastering business analytics .
<br/><br/><label>ISBN: </label>9781032052199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Operational Research