TY  - BOOK
AU  - Mesquita, J. M. C. D.
AU  - Kostelijk, Erik
TI  - Marketing analytics : : Statistical tools for marketing and consumer behavior using SPSS
T2  - Mastering business analytics
SN  - 9781032052199
PY  - 2022///
CY  - London
PB  - Routledge
KW  - Operational Research
ER  -