De, Mesquita Jose Marcos Carvalho <br/><br/>
Marketing analytics: Statistical tools for marketing behaviour using spss 
De, Mesquita Jose Marcos Carvalho; Kostelijk, Erik 
 - New York   Routledge  2022 
 - ix, 200p. ill. 
<br/><br/><label>ISBN: </label>9781032052199 
<br/><br/><label>Source: </label>Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Cluster analysis<br/> Regression analysis<br/>Operational Research