TY  - BOOK
AU  - De, Mesquita Jose Marcos Carvalho
AU  -  Kostelijk, Erik
TI  - Marketing analytics: Statistical tools for marketing behaviour using spss
SN  - 9781032052199
PY  - 2022///
CY  - New York 
PB  - Routledge
KW  -  Cluster analysis
KW  -  Regression analysis
KW  - Operational Research
ER  -