Verhoef, Peter C <br/><br/>
Creating value with data analytics in marketing 
Verhoef, Peter C...[et al.] 
 - 2nd 
 - Boca Raton   Routledge  2022 
 - xxii, 314p. ill. 
<br/><br/><label>ISBN: </label>9780367819798 
<br/><br/><label>Source: </label>Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Data analytics<br/> Data exploration<br/>Operational Research