TY  - BOOK
AU  - Verhoef, Peter C
AU  - Verhoef, Peter C
TI  - Creating value with data analytics in marketing
SN  - 9780367819798
PY  - 2022///
CY  - Boca Raton 
PB  - Routledge
KW  -  Data analytics
KW  -  Data exploration
KW  - Operational Research
ER  -