TY  - BOOK
AU  - Visconti, Luca M
AU  -  Lisa, Penaloza
TI  - Marketing management
SN  - 9781138561403
PY  - 2020///
CY  - Park avenue 
PB  - Routledge New york
KW  -  Consumer and marketer identity and community politics
KW  -  Cultures consumers and corporations
KW  -  Dove in russia
KW  -  Market development in the african context
KW  -  tribal marketing
KW  - Operational Research
ER  -