00445nam a2200145Ia 450000500170000000800410001703700130005804000200007104100130009108400190010410000140012324501030013726000500024030000090029020250326123432.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:513 P5qFMSL  aJones J P 0aHow to turn advertising expenses int o investments : 20 signposts to greater efficiencycJones J P  aNew YorkbNew York, Syracuse Universityc2005  a328p