00419nam a2200157Ia 450000500170000000800410001703700130005804000200007104100130009108400210010410000200012524500660014525000060021126000350021730000090025220250326124231.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:513 K4;5qFMSL  aKirkpatrick C A 0aAdvertising: mass communication in marketingcKirkpatrick C A  a2  aNYbNY, Goughton Mifflinc1964  a514p