00376nam a2200145Ia 450000500170000000800410001703700130005804000200007104100130009108400190010410000130012324500490013626000360018530000090022120250326124303.0250326s9999    xx            000 0 und d  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:513 L2qFMSL  aBoyd H W 0aAdvertising managementcBoyd H W; Newman J W  aUSAbUSA, Richard D Irwinc1972  a569p