Keller Kevin Lane <br/><br/>
Strategic Brand Management: Building, measuring, and managing brand equity 
Keller Kevin Lane 
 - New Delhi  New Delhi, Prentice-Hall  2003 
 - xxvii,788 
<br/><br/><label>ISBN: </label>81-203-2039-2 
<br/><br/><label>Source: </label>Textbook