Cundiff E W <br/><br/>
Fundamentals of modern marketing 
Cundiff E W; Still R R And Others 
 - 3 
 - New Delhi  New Delhi, Prentice-Hall  1982 
 - 462p 
<br/><br/><label>ISBN: </label>0-87692-158-6 
<br/><br/><label>Source: </label>Textbook