Rodgers F G B <br/><br/>
IBM Way:insights into the world's most successful marketing organization 
Rodgers F G B; Shook R L 
 - New York  New York, Harper & Row  1986 
 - 235p 
<br/><br/><label>ISBN: </label>0-06-015522-1 
<br/><br/><label>Source: </label>Textbook