Pringle H <br/><br/>
Brand Manners: how to create the self-confident organisation to live the brand 
Pringle H; Gordon W 
 - New York  New York, John Wiley & Sons  2001 
 - xiv,314 
<br/><br/><label>ISBN: </label>0-470-85610-6 
<br/><br/><label>Source: </label>Textbook