Wind Y J <br/><br/>
Convergence Marketing: strategies for reaching the new hybrid consumer 
Wind Y J; Mahajan V And Others 
 - New Jersey  New Jersey, Prentice Hall  2002 
 - xxviii,336. 
<br/><br/><label>ISBN: </label>0-13-065075-7 
<br/><br/><label>Source: </label>Textbook