Forsyth P <br/><br/>
Marketing Stripped Bare: an insiders guide to the secret rules 
Forsyth P 
 - London  London, Kogan Page  2003 
 - 156p 
<br/><br/><label>ISBN: </label>0 7494 3997 1 
<br/><br/><label>Source: </label>Textbook