Chernatony L D <br/><br/>
From brand vision to brand evaluation: strategically building and sustaning brands 
Chernatony L D 
 - New Delhi  New Delhi, Butterworth Heinemann  2001 
 - 293p 
<br/><br/><label>ISBN: </label>0-7506-4614-4 
<br/><br/><label>Source: </label>Textbook