Temporal P <br/><br/>
Romancing the Customer: maximizing brand value through powerful relationship management 
Temporal P; Trott M 
 - New York  New York, John Wiley & Sons ( Asia) Pte Ltd  2001 
 - 211p 
<br/><br/><label>ISBN: </label>0-471-84615-5 
<br/><br/><label>Source: </label>Textbook