Aitchison J <br/><br/>
Cutting edge commercials: How to create the world's best TV ads for brands in the 21st century 
Aitchison J 
 - New York  New York, Prentice Hall  2001 
 - 469p 
<br/><br/><label>ISBN: </label>0-13-090828-2 
<br/><br/><label>Source: </label>Textbook