Zikmund W G <br/><br/>
Business: the American challenge for global competitiveness 
Zikmund W G; Middlemist R D And Others 
 - Boston  Boston, IRWIN  1995 
 - v  
<br/><br/><label>ISBN: </label>0-256-11412-9 
<br/><br/><label>Source: </label>Textbook