Mcdonald Malcom <br/><br/>
KEY customers: how to manage them profitably 
Mcdonald Malcom; Rogers Bethand Others 
 - Boston  Boston, Butterworth Heinemann  2001 
 - xvi,320 
<br/><br/><label>ISBN: </label>0-7506-4615-2 
<br/><br/><label>Source: </label>Textbook