Schiffman L G <br/><br/>
Consumer Behavior 
Schiffman L G; Kanuk L L 
 - Ed 8 
 - New Delhi  New Delhi, Pearson Education  2004 
 - xxiv,640 
<br/><br/><label>ISBN: </label>81-297-0197-9 
<br/><br/><label>Source: </label>Textbook