Backman Michael <br/><br/>
Big in Asia:25 strategies for business success 
Backman Michael; Butler Charlotte 
 - New York  New York, Palgrave MacMillan  2003 
 - xii,339 
<br/><br/><label>ISBN: </label>0-333-98511-7 
<br/><br/><label>Source: </label>Textbook