Quelch J A <br/><br/>
Global marketing management 
Quelch J A; Barlett J A 
 - 4 
 - New York  New York, Addison Wesely  1999 
 - 703p 
<br/><br/><label>ISBN: </label>0-201-35062-9 
<br/><br/><label>Source: </label>Textbook