Shimp T A <br/><br/>
Adversiting promotion: Supplemental aspects of integrated marketing communication 
Shimp T A 
 - Ed 5 
 - U  U, S A Dryden Press  2000 
 - 674p 
<br/><br/><label>ISBN: </label>0-03-02113-1 
<br/><br/><label>Source: </label>Textbook