00472nam a2200169Ia 450000500170000000800410001702000170005803700130007504000200008804100130010808400190012110000140014024500970015425000090025126000330026030000090029320250326140533.0250326s9999    xx            000 0 und d  a0-03-02113-1  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:513 P0qFMSL  aShimp T A 0aAdversiting promotion: Supplemental aspects of integrated marketing communicationcShimp T A  aEd 5  aUbU, S A Dryden Pressc2000  a674p