Lepla F P <br/><br/>
Integrated branding: Becoming brand driven through company wied action. 
Lepla F P; Parker L M 
 - London  London, Auorum  1999 
 - 299p 
<br/><br/><label>ISBN: </label>1-56720-238-1 
<br/><br/><label>Source: </label>Textbook