Best R J <br/><br/>
Market-based management : strategies for growing customer value & profitability 
Best R J 
 - Ed 2 
 - New Jersey  New Jersey, Prentice Hall  2000 
 - 385p 
<br/><br/><label>ISBN: </label>0-13-014546-7 
<br/><br/><label>Source: </label>Textbook